Check out the below-mentioned tips for real estate SEO expert that will help him to achieve an exponential growth and better ROI.
- Right Usage of Keywords
A real estate SEO expert should be highly proficient in the selection of keywords. He should know what the majority of people may search for the realtor services so that he can use the keyword phrase variations during the SEO of real estate website. For an example-
- City + State + Real Estate
- Real Estate + City + State
- Houses for sale near + city + state
- Realtors + city + state
- City + state + real estate agent
- Apartments for sale + city + state
- City + apartments for sale
- Best realtors near + city
- Well Versed in Content Optimization
He should be an expert in creating the great quality content and its optimization. So that he can use the right content marketing strategy to develop the content. He can learn the right SEO tactics to use the above-mentioned keywords once in the title tag, meta description, ALT tag on images, file name on images, on the service pages and blog posts. By knowing the ways to drive the traffic, he can build great quality unique and relevant content targeting one keyword for one web page.
- Mobile Friendly Site & its Optimization
Most of the people prefer their mobile devices to purchase the home. So the mobile friendly site and its optimization are crucial. Real estate SEO expert should know that people search the information about the home at work while waiting in the line, other’s people home, at restaurants and at other places whenever they are free. So it is not only to have the mobile-friendly site but to have the information that is mostly searched by the people. People search the following types of information mostly-
- General information about the home
- Directions to visit the home
- Price comparison
- Comparison of the features
- Broker contact details
- Listing agent information
- Reviews
- Mortgage or financing information
- Online video about the property
So real estate SEO should optimize the mobile site having all of the above information.
- Building Citations
When it comes to realtor SEO, then ranking at the top position in GMB is half the battle won. But there are 3 critical factors responsible for ranking it. First is the optimization of Google My Business profile, second accurate citations across the web, last is the online reviews. So, SEO expert should be expert in including all the three while building citations and ability to rank at the top when people perform the search terms related to the real estate.
- Social Media Optimization
He should plan and optimizes all the social media profiles such as Facebook, Pinterest, Twitter, Instagram, LinekedIn, etc. so that realtors can have the good relationship with his potential customers. He can do this by posting frequently the blog posts, events related to properties and other promotional content. This way the account is active and help in building the credibility among the people.
So, these are the top tips for real estate SEO expert that helps in getting leads and closing them to get profits.
Other Articles:
Private label SEO 