You can build the citation (name, address and phone number of your company) of your company on many platforms. Every small and large business owner should focus on building citation of its business. It is #1 factor in determining the rank of the website. Search engines love citation and any business with changing citation have fewer chances to get better page rank. So following are some useful platforms where you can build a strong citation of your business.
- Data Aggregators
Every country has some major data aggregators which hold the citation of large business of that country. For example, in the United States, there are four major data aggregators named as Acxiom, Infogroup, Factual and Neustar Localeze. All the major businesses citation are located in the directory of these data aggregators. And in return, these data aggregators give data to of these businesses to search engines like Google and Bing.
- Local Search Engines
All the local search engines like Bing and Google crawl the web for citation of the local businesses. If you add the citation of your business to the local sites like Hotfrog and Yelp, search engines will get confidence in the citation of your business.
- Local Blogs
One of the best ways to get your business listed is local blogs. Local blogs change according to the geography, so type the location along with the relevant blog and you will see a list of blogs. Pick top search results as they are properly indexed in search engines. Once you get that local blog try to connect your business with that blog and get your online store listed by that local blog.
- Local Directories
Similar to local blogs, local directories are also very well indexed by the search engines. Local directories also differ location by location. Focus only those directories which are edited by human instead of those which are free for all. Because human edited directories are more authentic and have very few chances of getting scammed by the search engines. An example of human edited directories includes Yahoo Regional Directory and Best of the Web’s Regional Directory.
- Industry oriented directories
If a website is fully focused on the keywords your site is focusing, chances are that site is also listed in search engines as a source of citation. Look for such websites and the directories attached with them. Once you find such a site, try to add your citation to the directory of that business.
Conclusion:
This is it, you have just read out some useful platforms where you can get your business citation listed. Citation of any site especially an e-commerce site is very important and it has a major effect on the ranking of that site. There might be more platforms for getting listed citation of your business but I have mentioned the easy ones. I hope that after reading this guideline you will be able to get your business citation listed and would improve the ranking of your site as well.
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